{"id":45230,"date":"2025-12-03T14:32:18","date_gmt":"2025-12-03T18:32:18","guid":{"rendered":"https:\/\/insagrado.sagrado.edu\/?p=45230"},"modified":"2025-12-03T14:32:19","modified_gmt":"2025-12-03T18:32:19","slug":"students-from-the-event-production-and-marketing-program-boost-local-creativity-with-brew-your-brand","status":"publish","type":"post","link":"https:\/\/insagrado.sagrado.edu\/en\/students-from-the-event-production-and-marketing-program-boost-local-creativity-with-brew-your-brand\/","title":{"rendered":"Students from the Event Production and Marketing program boost local creativity with Brew Your Brand"},"content":{"rendered":"\n

The initiative is part of the final project for the course PME 618: Special Events Management and seeks to offer students real-world experiences that allow them to apply their knowledge beyond the classroom.<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Arleen Y. Pab\u00f3n Cruz and the team from the creative agency Buena Vibra.<\/strong><\/p>\n\n\n\n

By: Institutional Communication<\/em><\/strong><\/p>\n\n\n\n

Students in the Post-Baccalaureate Certificate in Event Production and Marketing at the Universidad del Sagrado Coraz\u00f3n demonstrated their ability to manage, lead, and collaborate by producing Brew Your Brand<\/em>, an event designed to connect education, creativity, and local entrepreneurship.<\/p>\n\n\n\n

The educational agenda included a session led by Arleen Y. Pab\u00f3n Cruz, who offered the talk \u201cLegal Aspects in Entrepreneurship,\u201d<\/em> and the participation of the creative agency Buena Vibra, which presented the lecture \u201cMarketing + Storytelling,\u201d<\/em> focused on communication strategies and brand building for entrepreneurs. \u201cFor me, being invited here is an opportunity I truly enjoy because it allows me to contribute a small grain of sand to those entrepreneurs who face obstacles and frustrations as they build their businesses due to a lack of information,\u201d expressed Pab\u00f3n Cruz.<\/p>\n\n\n\n

The event also included a coffee break featuring local coffee, presentations by emerging artists, and pop-ups from student entrepreneurs, fostering integration between education and creative development.<\/p>\n\n\n\n

\u201cIt was an enriching experience to see how the guest speakers were able to provide students with the necessary tools to become entrepreneurs in Puerto Rico,\u201d said Kiara Ramos, a student in PME 618. \u201cWe were able to learn in a practical way everything we had been taught since the beginning of the certificate,\u201d added Natasha Malav\u00e9, reflecting on her final project for the course.<\/p>\n\n\n\n

The event also integrated students from other disciplines, such as G\u00e9nesis Rosa from the International Studies and Global Communication program, who commented, \u201cToday I learned how to develop my own venture within the legal aspects that are important for us to know.\u201d<\/p>\n\n\n\n

The event marked the conclusion of the course Special Events Management<\/em>, but also the beginning of new professional goals for the students, who transformed their learning into a tangible experience that brings together theory, practice, and creativity.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Lyanne Col\u00f3n, Kiara Ramos, Laura Margarita Iturregui, Lizbeth Villegas Delgado, Natasha Malav\u00e9 (students in the Post-Baccalaureate Certificate in Event Production and Marketing), and Zoraida Fournier (course professor).<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The initiative is part of the final project for the course PME 618: Special Events Management and seeks to offer students real-world experiences that allow them to apply their knowledge beyond the classroom. Arleen Y. […]<\/p>\n","protected":false},"author":32,"featured_media":44742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":1,"footnotes":""},"categories":[3679],"tags":[],"class_list":["post-45230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eadic-en"],"_links":{"self":[{"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/posts\/45230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/comments?post=45230"}],"version-history":[{"count":1,"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/posts\/45230\/revisions"}],"predecessor-version":[{"id":45231,"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/posts\/45230\/revisions\/45231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/media\/44742"}],"wp:attachment":[{"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/media?parent=45230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/categories?post=45230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insagrado.sagrado.edu\/en\/wp-json\/wp\/v2\/tags?post=45230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}